Mission, Vission and Strategy
Mission, Vission and Strategy
Mission, Vission and Strategy

Vision, mission and strategy

Our vision

ForFarmers is a leading player in the European feed industry. We work in the animal protein market with its ever-changing sustainability requirements, legislation, and consumer preferences. At the same time, there's a growing global demand for animal protein leading to more production in other regions. This calls for innovative and sustainable feed and farm solutions.

Our mission

It also makes our mission For the Future of Farming more relevant than ever: working side-by-side with farmers to ensure their success in producing healthy food in a sustainable way. It is a statement of commitment, encompassing the whole industry. It refers confidently to the future and expresses our main goal: the continuity of farming.

Our strategy

For the Future of Farming we need to develop our knowledge and scale continuously. Next to our growth in home countries, we'll focus on acquisitions in key growth markets as well. It's why we'll focus on strengthening and growing our core business, and consider opportunities in selected growth markets. To do this we've created the following strategy: Build to Grow 2025.

Core values

Ambition | Sustainability | Partnership
Our values ambition, sustainability and partnership set the direction for our behaviour. They tell us what ForFarmers stands for and are the core of our company’s culture.