Vision, mission and strategy

Our vision

ForFarmers is a leading player in the European feed industry. We work in the animal protein market with its ever-changing sustainability requirements, legislation, and consumer preferences. At the same time, there's a growing global demand for animal protein leading to more production in other regions. This calls for innovative and sustainable feed and farm solutions.

Our mission

It also makes our mission For the Future of Farming more relevant than ever: working side-by-side with farmers to ensure their success in producing healthy food in a sustainable way. It is a statement of commitment, encompassing the whole industry. It refers confidently to the future and expresses our main goal: the continuity of farming.

• More information about our mission

Our strategy

For the Future of Farming we continuously work on our knowledge development and innovation. We do this on a local level whenever possible, close to the customer. To do this, we have defined five strategic principles for our strategy 2025.

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Core values

Passionate | Responsible | Open-minded | United | Deliver
Our values set the direction for our behaviour. They tell us what ForFarmers stands for and are the core of our company’s culture.