Mission, Vission and Strategy
Mission, Vission and Strategy
Mission, Vission and Strategy

Our mission

For the Future of Farming

Our mission ‘For the Future of Farming’ is a statement of commitment, encompassing the whole industry. It refers confidently to the future and expresses our main goal: the continuity of farming.

We are convinced that we can help create a financially secure sector. One that offers opportunities for the long-term and will continue to serve society for generations to come in a sustainable way. As a leading player in the animal feed industry, not only do we have the opportunity to play a key role in improving the efficiency and therefore sustainability of livestock production, we have a duty to do so.

Our promise

Working side-by-side with farmers we deliver real benefits: better returns, healthier livestock and greater efficiency.

We fulfil this promise through the three key pillars of our business. Please click on a pillar for more information.

Promise Result
Promise People
Promise Products

Our highly skilled and knowledgeable advisors know their customers and businesses inside-out and use that knowledge to help them grow their businesses. We don't just sell feed, but work with farmers to give smart advice on different aspects of farm operations.

Based on targeted planning and analysis and the application of our international knowledge, we are able to provide the optimal nutritional solution for any individual farm. Whatever this solution may be, our Total Feed portfolio leads to the best possible outcome for the farmer. This differentiates us from our competitors.