‘Marketing Basics’ is a tried and tested Agriterra training course, which has been used for a considerable amount of time. Agriterra now specifically wants to make the training course more practical, with help provided by people from the field, making sure the training becomes more authentic and realistic for the participants. Alien was the first person asked to add her own marketing knowledge and experience to the existing training course. Brenda, a local Agriterra Business Advisor/trainer and Lonieke, a supervisor from Agriterra Netherlands, were on hand to provide her with any required assistance.
The aim of the training course is to teach the course participants how they can market their products more effectively, as well as everything involved with this process. Alien: “The challenge was to keep things ultimately practical. I predominantly focussed on the basic steps in the marketing process and supplemented this with concrete examples, to show them how this is done at ForFarmers.”