Isabell is very clear about that: “It is important to continuously improve the functionality of RAP and further optimise the use of data, so that we can meet the ever-changing demands of our advisers and the specific needs of customers. In the future, we would like to integrate and link more data sources. This will allow us to further maximise information and further automate the calculation and output of relevant key figures. In addition, it is important to present data in a more user-friendly way and generate automated analyses and recommendations. This will not only improve the efficiency of feeding advice, but also increase user-friendliness.”
When training our advisers, we will continue to focus on analysing data in RAP, focusing on the specific situation of each farm, the recorded cow signals, the calculated ration and the settings of the milking robot. Isabell is convinced that only by linking the different components can informed recommendations be made and processes be controlled and optimised.
Why do you work for For the Future of Farming (FTFOF)?
“I really believe in our mission ‘For the Future of Farming’. That is an important reason why I work at ForFarmers. ForFarmers has a clear, forward-looking approach that not only addresses current challenges in the sector, but also develops innovative solutions for the future. Being close to customers and providing personal advice are crucial to FTFOF's success, both now and in the future. FTFOF enables innovative technologies and data solutions to make the sector sustainable and help farmers future-proof their businesses, with an important role for efficiency, innovation and the dairy farmer's earnings model in this.”