Nick: “Going Circular is an important part of the new strategy. What impact does it have on your work?”
Rosemarijn: “It directly affects us at NIC. As an innovation manager, I'm not only thinking about today and tomorrow, but also further in the future. In which direction will the market move in the coming years, what do customers need, and how can ForFarmers help them? How can we continue to differentiate ourselves? Going Circular is part of that. Sustainability is becoming more important, which is evident from the discussions I have with colleagues in different countries. However, the focus varies in each country. In the UK, for example, they want alternatives to soy, but in the Netherlands, nitrogen is the talking point.”
Nick: “Have you noticed that sustainability is higher on the agenda for retailers and processors too?”
Rosemarijn: “In any case, we do get more questions from them about the feed. For example, the origins of the raw materials, whether they come from the EU or further afield, whether we can make soy-free feeds, etc. If you want to use other raw materials, such as insects, you need to go through the authorisation processes. You need to approach that as a chain, not as an individual producer. And we always have to take into account the effect of the raw materials on the cost price, the growth of animals, and so forth.”