Recently, about 40 ambassadors from the Netherlands, Belgium, Germany and the United Kingdom came together (digitally) for an inspiration session. And internal and external guests joined in. Our CFO Roeland Tjebbes, for example, shone his light on sustainability from the financial angle. Two members of the ForFarmers Sustainability Advisory Board also joined in. They shone the light on 'Going Circular' from the perspective of a retailer and from an NGO. How do you close the feed and manure cycles? How can a consumer make a sustainable choice in one second? And how can ForFarmers play a role in this? Food for thought, not only for our sustainability ambassadors!