Guest speaker Frank van Ooijen is member of the Sustainability Advisory Board (SAB) of ForFarmers and former sustainability chief at several organisations. “Be bolder and prouder”, was his shout-out, reflecting on his own ambitions and objectives from an earlier stage in his career. At the time he set sustainability objectives that he knew would be challenging, if not impossible to achieve, but those ambitions triggered him and his team members to really make a leap forward. In that light he would like to inspire ForFarmers' employees.
Also, Van Ooijen reflected on four years of being a member of ForFarmers’ SAB. This Board is chaired by ForFarmers CEO Yoram Knoop, and consists of external representatives from the retail sector, NGOs, academia, the agricultural sector and the research world. In these past years, Van Ooijen got to know the sustainability related challenges and dilemmas at ForFarmers, where members of the SAB debate on these dilemmas and challenges with mutual respect for each other’s beliefs and opinions that come with these discussions.