ForFarmers works with three sustainability themes: Environment, People & Society and Animal Health & Welfare. It is not always possible to contribute to all three themes within one objective. For example, lower greenhouse gas emissions and less intensive land use have a positive impact on the environment, but often at the expense of animal welfare. The other way around: a very effective way to reduce the carbon footprint and minimise land use is to improve feed conversion and increase the daily weight gain of broilers in a relatively small enclosure. This is at odds with the development of welfare concepts that promote animal health and welfare. ForFarmers identifies such challenges in order to balance the needs of our customers and the impact on the three themes.