Mission, Vission and Strategy
Mission, Vission and Strategy
Mission, Vission and Strategy

Our strategy

Our ambition is to be the leading livestock nutrition company in Europe: the Total Feed partner for farmers with whom they realise the best possible outcome for their farm. In all our actions our values of Ambition, Sustainability and Partnership set the direction for our behaviour. Important themes in our strategy are:

Meeting the specific needs of each farm

Increases in scale and the level of complexity of farms will result in a growing demand for customised solutions. We will adapt our product offer, support and monitoring tools and services to meet the specific needs of each farm.

The Total Feed concept

ForFarmers supplies integrated nutritional solutions to meet all the needs of customers in terms of their specific business objectives and feeding systems. Our offer includes compound feed, as well as specialities for young animals; single raw materials; co-products; grass and maize seeds; and fertilisers. Our strategic partners are key to enabling us to offer an optimal portfolio of products, specialised services and support tools.

Increase in scale and growth

We want to continue to expand in order to be able to provide ever more added value in an efficient way. Our strategy concentrates on organic growth, as well as international expansion in Europe and its border regions in order to establish Number 1, or 2 positions wherever we operate.

One ForFarmers

We aim to work as One ForFarmers. This means that we use our knowledge and scale to increase customer value and efficiency in systems and processes. We work together closely across the Group to enhance ForFarmers’ reputation and appeal as a European market leader and international employer.